How your name could affect how others perceive you

Other peoples’ ability to pronounce your name could affect how successful you are, a new study has found. Researchers at Melbourne University’s School of Psychological Sciences say that easy to pronounce names are generally perceived more favourably when it comes to job promotions, voting preferences and even at school.

The study, which is published in the Journal of Experimental Social Psychology, looks at the “name pronunciation effect,” using surnames from a variety of nationalities. Amongst the easiest to pronounce was Sherman, whilst Farquharson proved more challenging to pronounce. Author Dr Simon Latham claims that the effects can be independent of the length of the name, or how unusual it is.